It is most likely by now you have heard about business coaching, or perhaps you have been recommended the services of a coach by a friend or peer.

In this article we explore why people choose to work with coaches, what drives or indeed motivates a business owner to consult with a coaching professional and what are they able to give you, in return for your precious time, energy and resources!

Who Can Benefit From Coaching?

The answer is anyone!  Whether you are a new business owner, or you have been in the game for decades, it doesn’t matter.  There is always something a fresh pair of eyes can help you to discover, or help you to look at in a different way. There are so many successful business people that work with coaches including Bill Gates, Eric Schmidt and Oprah Winfrey.

The only thing that will prevent you from seeing the benefit of working with a coach is you.  A coach won’t tell you what to do, they will ask you questions and help reflect on your business and how you are running it, in ways that you are unlikely to do on your own. The will help you to explore options and help you create effective action plans. For coaching to be effective you will need to prepare fully for the sessions, work hard during the sessions and ensure you are completing the action plans.  Therefore, if you are not driven, not committed to your business or you want someone to tell you what to do, then coaching is not for you.

The Common Myth

There is a common myth that there must be something wrong in order for someone to seek the services of a business coach and someone that is already successful would not benefit from working with a coach.  This is not the case at all. When Eric Schmidt became CEO of Google in 2001, board member John Doerr recommended that Schmidt hire a coach.  Listen to what Schmidt had to say about the experience here.

How Specifically Can I Benefit From Coaching

You only need to talk to someone who has used the services of a business coach and they will happily tell you about the benefits they have seen within themselves and their business. However, everyone is different.

We recently discussed a number of benefits of working with a business coach in our recent blog: 7 Reasons Why You Should Be Working With a Business Coach.

Other benefits include:

Increased Efficiency – Efficiency is imperative to the success of your business. It doesn’t matter what you do, who your clients are, how long you have been operational or how big your business is. Being efficient with your planning, with your processes and with your decision making is crucial to the overall successful operations of your company. Specific areas where the services of a business coach can help is the streamlining of operations, along with process improvements.  Increased efficiency can really make a significant difference and have a big impact on the overall profitability of a business.

Prioritisation – Prioritisation and time management are key skills to ensure you master. When there are so many different decisions to make, it can sometimes be a challenge to see which decisions are key, and which just seem like a priority because people are shouting loudly about them.  A business coach can work with you to help to make you the most productive person you can be.

Support during periods of uncertainty – Whether you are going through a period of growth, a challenging economic climate or a restructure, you can benefit from having a business coach by your side.  They will support and encourage you through those difficult times and they will also be there to help you consider all issues and decisions objectively.

Communication – In any business communication is key, whether it be in relation to employees, clients or suppliers. A business coach can help you to master these types of communication and help you to develop these skills to help you secure new business, turn your current clients into raving fans and build stronger relationships with your employees and suppliers.

Completely impartial, non-judgemental and honest – You may have family, friends and business networks with whom you can discuss ideas, challenges you rare facing or go to for help with motivation. However, although they have the best intentions in the world these people won’t be completely honest with you and advice they give will be based on their own views. A business coach is completely objection, and non-judgemental. This enables you to freely discuss anything on your mind in a private and risk free forum and where the focus is solely on what’s best for you and your business. They will be completely honest with you whilst providing the encouragement and support you need to achieve your goals more swiftly than if you were acting alone.

If you would like to discuss business coaching in relation to your individual needs call us now on 07872040309 or email me at to arrange your free initial consultation.

Gemma Rolstone

Gemma Rolstone

Helping good managers to become great leaders